As part of ongoing research into Motorcycle Live, visitors were asked to rate which manufacturer stand gave them the best experience, with Honda picking up the honours as the fans’ favourite.
Honda’s impressive stand revolved around the relaxed atmosphere of the Honda Racing Café, provided by HM Plants Coffee Partner Xpress Coffee Commercial Ltd where over 1,000 pints of milk and 114 kilograms of coffee were used in over 16,000 cups of tea and coffee, served to visitors taking a break to consider Motorcycle Live’s huge variety of interactive features. And whilst chewing the fat over coffee, Honda Racing Café visitors also chewed their way through more than 25kg of sweets and lollies.
Honda also brought its ever-popular ‘My First Honda Licence’ to the nine-day event, where 480 children as young as five experienced riding a motorcycle for the very first time.
Along with all of Honda’s new-for-2011 models, which were received with very positive reviews, the company’s stand also boasted an innovative and industry-first technical feature which allowed potential customers to lean – just as they would whilst riding on the road – on bikes such as the ever-popular CBR600RR and CBR1000RR Fireblade.
Honda’s activity filled stand further included Honda racers hosting pub quizzes and autograph signing sessions, a daily Happy Hour, compelling watching video content and celebrity appearances, all of which added to Honda’s lively and attractive stand vibe which saw over 22,000 people going home with a coveted Honda goody bag.
Honda (UK) Motorcycles’ General Manager, Steve Martindale, commented: “Our aim was to create a stand that not only showcased Honda and our great motorcycles, but also created an environment that was friendly, lively, fun and a great experience for our stand visitors to enjoy. We’re delighted that Honda has received this award for the best manufacturer’s stand at Motorcycle Live, but, we’re even more encouraged that it was our customers and the great British biking public who voted to say that Honda gave them the best experience.”
Steve continued: “Being at the event was a great experience for Honda as well as it really gave us the opportunity to spend time with our customers, riders generally and their friends and families, to understand exactly what they want from their bikes and also Honda. It was also fantastic for us to use Motorcycle Live to debut our new 2011 model range in the UK. The event was possibly the best it’s ever been and was exactly what Honda and the wider industry needs to showcase what motorcycling is all about.”